Satish Kumar Lugani was responsible for the execution of lead generation and conversion campaigns, across multiple online channels including search, display, email, affiliates and adverts. Drive and monitor SEO, SMO Affiliate and
Satish Kumar Lugani Was required to deliver against both financial and response based Key Performance Indicators (KPI's)
Additionally I worked creatively on customer communications to maximize customer acquisition and retention.
• Achieving company objectives w/r to sales, expense, market share and profits.
• Taking Care of Tech Support, Travel and business domains.
• Monitoring revenue and margin performance and efficient spending for SEM, SEO,
SMO, CPA, and other customer acquisition efforts.
• Providing strategic oversight of all aspects of the "online experience" (management, monitoring, and
measurement), and making periodic recommendations to maximize site traffic, drive enhanced site
performance, appearance, navigation, ease of use, and overall ROI.
• Designing strategies with Affiliates & other Online Ad seller networks to expand web reach, new customer
acquisition & site branding.
* Managing partner relationships Primary point of contact for the partners dealing directly with TechMatrix marketing department. It included bringing new business, finding new opportunities, optimizing the current processes.
* Generating leads, coordinating with external teams (such as Google, Yahoo, Microsoft Ad center (bing) etc.)
* Working on a pay per call model, I was responsible for getting in touch with companies who would benefit the most from the calls that aren't a lot useful for us, and could sell/transfer the calls to us that highly relevant to what TechMatrix has been looking for.
Affiliate Marketing:
Worked on portals such as, Integrate, seven search, advertise.com, E-zanga and the likes to promote
TechMatrix from forums and make the most of the potential Online Marketing has.
Manager- Online Marketing
Mytechbay Pvt. Ltd - Gurgaon, Haryana - 2012-02 - 2013-02
Managing a team of Marketing executives and multiple projects with focus on generating leads with all the aspects of online marketing.
Responsibilities:
• Detailed analysis of the PPC Reports on the basis of CTR, Avg. CPC, Cost, Cost/Call, Click to Call, Call
Quality, Call, Sale, Cost/Sale, Revenue/Sale. (Daily, Weekly & Monthly)
• Managing & defining the tasks and targets for the SEM team for allotted campaigns.
• Detailed keyword research for huge campaigns and selection for new keywords.
• Interact with Entire team members (web designing, content, SEO, SMO etc)
• Intra team (SEM) interaction for campaign related & target related discussion for increase the calls with less
cost/call and highest calls quality.
Asst. Manager- Online Marketing
Gnome Business Solution - Gurgaon, Haryana - 2011-03 - 2012-01
Gnome Business Solutions is a global services provider, offering multi-support services to various partners and end consumers, we design, transform, and run intelligent business operations including those that are complex and specific to a set of chosen industries. For over 5 years, customers of our clients have trusted
Gnome Business Solutions to deliver solutions services that have helped them do and achieve more.
• Paid search campaigns execution, optimization.
• Manages the Leads flow as per the requirement.
• Campaign analyses to get the exact Leads potential and reduce costing.
• Build up campaigns on desktop, mobile different countries on Ad words & Ad center.
• Working and analyzing the Hourly, Daily, Weekly & Monthly report for respective campaigns.
Facebook Satish Kumar Lugani
I Yogi Technical Services Pvt. Ltd - Gurgaon, Haryana - 2009-03 - 2011-02
iYogi is the world's-fastest growing provider of next-generation, personalized remote computer support and server support services for home users, Small Office Home Office, and small businesses via phone and remote online access. I Yogi is leading the way for a new breed of service providers from India, developing a direct-to-consumer model for reaching customers worldwide. Headquartered in India, Satish Kumar Lugani is privately held and funded by SAP Ventures, Canaan Partners, and SVB India Capital Partners.
Responsibilities:
• Managing PPC Campaigns on Google Ad words, MSN Ad Center, Yahoo Marketing, and AOL.
• Create and optimize ads on major Search Engines.
• Improving Quality Score of the Campaigns by increasing relevancy of the ads with the corresponding
Keywords and landing pages.
• Controlling Avg. CPC (Cost/Clicks) of the Campaigns by improving CTR (Click Through Rate)
• Targeting the right Customers by choosing the relevant keywords with the services of the company.
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