30 Things Every Digital Marketing Should Know

Search Advertising Tips

1. Identify and follow the rules of Bing, Yahoo!, and Google search ads before running your campaign as all have slightly different formats.

2. Optimize the URL displayed in your search ad so that it’s relevant to the product or service you are promoting.

3. Include target keywords in your headlines and copy that either match or closely match the keywords you bid on in order to boost the chance that your ad appears for those terms.

4. Write strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact for a Free Estimate” or “Get a 50% Coupon.”

5. When using a click-to-call extension, consider using a tracking number so that you can identify and measure which ads perform the best.

6. Don’t spend precious text ad character count on your business name. It should already be in your optimized URL.

7. Do capitalize the first letter of major words in your ad. Don’t (read “NEVER”) go crazy with all caps.

8. Should you use correct punctuation in text ads? Yes! It just makes good sense.

9. Using trademarks in text ad copy is a no-no unless, of course, you own them. You can, however, bid on terms relevant to your business.

10. DUUA (don’t use unknown abbreviations). While it could pique the interest of a few searchers, why take that chance?

Website Tips

11. If you haven’t updated your website since 2010, do it now. A clean, modern design is key in digital marketing, plus it ensures that you meet today’s best practices and Web standards.

12. Make your website mobile-friendly! The 2014 Local Search Study results indicate that nearly 80% of local mobile searches end in a purchase. This is a big audience you shouldn’t ignore.

13. Accurately complete your site’s metadata (title tags, descriptions, alt text, etc.). Not doing so can negatively impact your visibility on SERPs.

14. A business blog is a winning addition to your website. It can help boost your site’s SEO, set you apart from the competition, and demonstrate your knowledge and expertise. It’s a win-win situation.

15. In order to get found by local consumers, you need to optimize your site with local information like your address and geo-targeted keywords.

Search Engine Optimization

16. Having a business blog is useless if you don’t regularly create and promote original and sharable content to help prove relevance and therefore rank in search engines.

17. Enable share buttons on your blog so that readers can easily post your content to their social media pages and drive visitors back to your website.

18. Optimize your Google+ Local page to help your business name, phone number, location, and even opening hours show up in Google Maps and Google’s local search results.

19. Much like Google+ Local, Yelp is platform to complete and post information about your business. More importantly, it helps feed Apple Maps with local business results.

20. Include geo-specific keywords, such as your city, neighborhood, and zip codes, in your website, blog, and even social media copy to appear in search results for these terms.

19. Don’t only promote blog posts once. Repurpose them as engaging images, quotes, or questions in order to generate additional views, shares, and subject relativity.

21. Getting back links from influencers and other industry-related websites that have already established credibility are great for building your own authority and driving more visits back to your site.

23. Enable Google Authorship to help build your personal brand. By establishing yourself as a subject matter expert, you can share your own content, generate more shares, and drive more website visits.

22. Since positive reviews rank in search engine results, generate positive reviews with high rankings to help persuade consumers to choose your business.

26. Once you receive positive reviews, promote them on your website and social media sites so that consumers who search for you business on social sites or local directories see the great things others say about your business.

25. Images can help sell your business, and they also rank in search engines. Don’t name your images “photo.jpg,” and instead name them more descriptively, add alt text, or captions on your website to help 

Social Media

27. Think, review, and review again before you make a social media post or comment. The ability to easily take screenshots makes it difficult to take back a social media mistake.

28. Since your employees also represent your brand, both in person and online, implement a social media policy that at the least permits them from sharing internal information.

29. Before you jump on a trending hashtag, make sure you know the origin of it. Not doing so can potentially cause social media regrets.

30. Like it or not, you “share” your brand on social media. And since consumers can start good and bad conversations about you, make sure to set up alerts that notify you of new mentions, comments, or messages.

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Satish Kumar Lugani

Satish Kumar Lugani was responsible for the execution of lead generation and conversion campaigns, across multiple online channels including search, display, email, affiliates and adverts. Drive and monitor SEO, SMO Affiliate and

Satish Kumar Lugani Was required to deliver against both financial and response based Key Performance Indicators (KPI's)

Additionally I worked creatively on customer communications to maximize customer acquisition and retention.

• Achieving company objectives w/r to sales, expense, market share and profits.

• Taking Care of Tech Support, Travel and business domains.

• Monitoring revenue and margin performance and efficient spending for SEM, SEO,

SMO, CPA, and other customer acquisition efforts.

• Providing strategic oversight of all aspects of the "online experience" (management, monitoring, and

measurement), and making periodic recommendations to maximize site traffic, drive enhanced site

performance, appearance, navigation, ease of use, and overall ROI.

• Designing strategies with Affiliates & other Online Ad seller networks to expand web reach, new customer

acquisition & site branding.

* Managing partner relationships Primary point of contact for the partners dealing directly with TechMatrix marketing department. It included bringing new business, finding new opportunities, optimizing the current processes.

* Generating leads, coordinating with external teams (such as Google, Yahoo, Microsoft Ad center (bing) etc.)

* Working on a pay per call model, I was responsible for getting in touch with companies who would benefit the most from the calls that aren't a lot useful for us, and could sell/transfer the calls to us that highly relevant to what TechMatrix has been looking for.

Affiliate Marketing:

Worked on portals such as, Integrate, seven search, advertise.com, E-zanga and the likes to promote

TechMatrix from forums and make the most of the potential Online Marketing has.

Manager- Online Marketing

Mytechbay Pvt. Ltd - Gurgaon, Haryana - 2012-02 - 2013-02

Managing a team of Marketing executives and multiple projects with focus on generating leads with all the aspects of online marketing.

Responsibilities:

• Detailed analysis of the PPC Reports on the basis of CTR, Avg. CPC, Cost, Cost/Call, Click to Call, Call

Quality, Call, Sale, Cost/Sale, Revenue/Sale. (Daily, Weekly & Monthly)

• Managing & defining the tasks and targets for the SEM team for allotted campaigns.

• Detailed keyword research for huge campaigns and selection for new keywords.

• Interact with Entire team members (web designing, content, SEO, SMO etc)

• Intra team (SEM) interaction for campaign related & target related discussion for increase the calls with less

cost/call and highest calls quality.

Asst. Manager- Online Marketing

Gnome Business Solution - Gurgaon, Haryana - 2011-03 - 2012-01

Gnome Business Solutions is a global services provider, offering multi-support services to various partners and end consumers, we design, transform, and run intelligent business operations including those that are complex and specific to a set of chosen industries. For over 5 years, customers of our clients have trusted

Gnome Business Solutions to deliver solutions services that have helped them do and achieve more.

• Paid search campaigns execution, optimization.

• Manages the Leads flow as per the requirement.

• Campaign analyses to get the exact Leads potential and reduce costing.

• Build up campaigns on desktop, mobile different countries on Ad words & Ad center.

• Working and analyzing the Hourly, Daily, Weekly & Monthly report for respective campaigns.

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I Yogi Technical Services Pvt. Ltd - Gurgaon, Haryana - 2009-03 - 2011-02

iYogi is the world's-fastest growing provider of next-generation, personalized remote computer support and server support services for home users, Small Office Home Office, and small businesses via phone and remote online access.  I Yogi is leading the way for a new breed of service providers from India, developing a direct-to-consumer model for reaching customers worldwide. Headquartered in India, Satish Kumar Lugani is privately held and funded by SAP Ventures, Canaan Partners, and SVB India Capital Partners.

Responsibilities:

• Managing PPC Campaigns on Google Ad words, MSN Ad Center, Yahoo Marketing, and AOL.

• Create and optimize ads on major Search Engines.

• Improving Quality Score of the Campaigns by increasing relevancy of the ads with the corresponding

Keywords and landing pages.

• Controlling Avg. CPC (Cost/Clicks) of the Campaigns by improving CTR (Click Through Rate)

• Targeting the right Customers by choosing the relevant keywords with the services of the company.

Satish Kumar Lugani

Satish Kumar Lugani is a Sr. Manager Sales (Direct Sales) - Railways, Electricity Distribution Company New Delhi, Delhi contectbhagat9_fhj@indeedemail.com - 8287606662 To obtain a challenging position in the field of marketing & sales in a growth oriented organization by applying the learnt and acquired management skill and contribute my strength to the organization to grow it further. Professional Qualification: Master Degree in Business Administration from IMCVE Meerut, Secured Grade-B, 1994-1996 WORK EXPERIENCE Sr. Manager Sales (Direct Sales) Railways, Electricity Distribution Company - Faridabad, Haryana - 2010-09 - Present Job Responsibility: Industrial, Institutional/ Commercial sales, Govt sales like Railways, Electricity Distribution Company and other Govt Sector managing recruiting, training sales staff Products Profile: Chemical Earthings Electrode (Alfredkim Brand) Regional Manager Sale (Direct) Maintaining Industrial - New Delhi, Delhi - 2008-09 - 2010-08 New Delhi Regional Manager Sale (Direct) Job Responsibilities: Developing, Maintaining Industrial, Institutional, Commer- cial & Govt.Sales. And Recruiting, Selecting Sales Staff& Corporate Agents and Managed them to achieve targets. Managed the training for all sales staff and taking care of- backup office. Developing sales strategies in accordance with sales professional & team of applicators / operation. Appointed Corporate Agent to maximize Sales in territory. Performed day to day products sales & services i.e.- (order collection and processing, forwarding quotation and its follow up) . Follow up with the Clients post sales to ensure satisfaction &ongoing Business. Payments collection, Obt- aining performance certificates and maintained proper communication with the client. Taking care of after sales, service &clients satisfaction. Formulated Sales promotional schemes / strategy to enhance the market volume.Caryout a pilot survey before launching the products to new territory. Territory Handled: Gujarat, UP, Rajisthan.MP, Punjab, Haryana, and J&K and Himanchal Pradesh Products Profile: Pest Go -nontoxic inert bird deterrent Gel, Polycarbonates Ultraviolet Spikes, Pestrin around 10 products of same bra Business Manager (Channel & Direct Sales) Creative & GK Telecom - New Delhi, Delhi - 2007-07 - 2008-09 New Delhi Business Manager (Channel & Direct Sales) Job Responsibilities: Responsible for creating & developing an effective dealer's Network, Industrial, Institutional & Commercial sales and managing a team to achieve the target. Formulating marketing and advertising Strategies. Territory Handled: Entire North India Products Profile: Industrial & Domestic RO Systems, Complete range of Water treatment plants. Business Manager M/s Fresco Water System Ltd - New Delhi, Delhi - 2003-11 - 2007-07 Channels Sales& Directs} Job Responsibilities Sales of products through C/F Agent, Distributor, Dealers and managing sales team to achieve the target, formulating marketing and advertising strategies, new product launch. Territory Handled: Entire North India Products Profile: Water filter, R.O. System, Complete range of water Treatment Plants. Area Sales Manager M/s ALBIT Electronics Pvt. Ltd - New Delhi, Delhi - 1999-11 - 2003-11 Channels & Institutional} Job Responsibilities: Sales through distributors, stockiest& Dealers. And managing a Sales team of SDO's Territory Handled: Haryana, Rajasthan, and Madhya Pradesh. Products Profile: UPS, Inverter, CVT's, Stabilizer and Gas Geysers. Territory Sales Officer M/s UniProducts (India) Ltd - New Delhi, Delhi - 1996-05 - 1999-11 Channels, Institute.} Job Responsibilities: Responsible for creating, developing and maintaining Sales Dealers, Distributors & Architect and Managing Team of SDO's Product Profile: Nonwoven carpet, interlining, polyester pillows, Blankets, And Auto floor covering. Territory Handled: Delhi, U.P.

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Satish Kumar Lugani:-

§  Strategic planning, direction setting and resource planning to transform the organizations vision into reality, driving critical success factors projects, conducting management reviews, keeping abreast of internal and external developments.

§  Improved the plant operating performance to meet the bottom line targets on operating efficiency ( 84% to 92%)  variable conversion cost reduction (Rs. 75/tractor), transmission sub as  sembly ppm (1200ppm to 800 ppm) , main assembly straight pass (96% to 99%), warranty cost (244/tr) manpower skill, absenteeism ( 12% to 7%) , accidents/incidents( zero0 and equipment availability ( 98%)

§  Deployed robust predictive & time based maintenance approach, autonomous maintenance culture to improve and sustain the equipment up time.

§  Strengthened the source and outflow processes, making the inspection methodologies, acceptance criteria and process characteristics aligned to product quality delivered through the process.

§  Achieved adherence to marketing plan on weekly and monthly basis (100%), with reduced plan change, streamlined inventory management system across supply chain.

§  Transform organizational culture, and patron the change management initiatives to drive organization on road map of Deming Application Prize,  Ensure Top management engagement, people participation & management commitment in key initiatives  TPM , DWM, Lean Management, QC, Lean, Kaizen, 5S.

§  Prepare and deploy balance score card through X-Matrix, create synergy in initiatives, align individual KRA with organizational objective.

S Satish Kumar Lugani:-

§  Stream line organizational structure, process and system, create effective and efficient processes, create continual improvement culture, transform people aspect of change.

§  Act as custodian for quality management system, policy and procedures, internal and external audits for ISO 9001:2000 &EHS, ensure robust operating procedures & control plans in place.

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Satish Kumar Lugani

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If you are a talented, organized, reliable, efficient, digital marketing all-rounder, looking for a new opportunity, then you’ll want to read this entire message:

Here’s the situation

We own a successful business(Satish Kumar Lugani Pvt. Ltd) in Paper and Converted products Industry with a team of over 50 people and industry experience of more than 60 years. We have recently started setting up a Digital Platform to facilitate Overseas Education Consultancy.  We have the systems, tools and plans to promote our business online, we just need a star-performer to help us execute them. Accordingly, we’re looking for someone who really enjoys coordinating with team members inside and outside our company and get the work done. You’ll start off with planning and executing – Social Media Campaign including:

1.       Blogs

2.       Sale of video content

3.       SEO and Google Adwords

4.       Facebook Promotion

With time and interest invested, responsibilities will also increase with opportunity to manage a small team.

Please note: since you’ll be working on building an online business for lead generation by coordinating with multiple team people in the company, agencies, you must have excellent coordination and English skills (verbal and written).

Here are a few more tasks you’ll be working on Satish Kumar Lugani

·         Plan and execute Website, SEO,  AdWords , email marketing, blogging, Social Media PPC and display advertising campaigns.(by coordinating with multiple agencies / vendors and get work done through them)

·         Optimize spends and performance based on the data insights in Web Analytics reports.

·         Contribute to develop strategies for Lead generation / sales promotions as per pre-defined marketing objectives.

·         Generating qualified leads online / Sales. Brainstorm new creative growth strategies online.

·         Capable of collaborating with Digital agency and other vendor partners (local or international in different time zones) and get work done from them.

·         Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and K PIs)

·         Getting content written / edited from content writers

·         Keyword research & keyword optimization

·         Posting content on WordPress site / blog / social media sites.

·         General administration.

·         Assisting other team members with their workload

·         With such a variety of tasks it’s for this reason we’re looking for an ‘all-rounder’ and someone who feels right at home on the internet.

To be a success in this role, you should Satish Kumar Lugani

·         Have excellent English skills

·         Are experienced in keyword research, keyword selection and link building

·         Pride yourself on your organizational skills

·         Love getting the job done quickly with an attention to detail

·         Love working on the internet

·         Have a basic understanding of html

·         Have fantastic experience using MS Word, Excel and Outlook / Google Drive

·         love learning new things – especially on the internet

·         Are self – disciplined with good work ethic

·         Self-motivated and able to work unsupervised

·         Have a strong sense of integrity and honesty

·         Have laptop / computer and internet access at home

·         Have full time availability

·         Daily communication

Our Expectations

·         You’ll be honest and act with integrity at all times – if you say you’re going to do something be true to your word.

·         When working for Satish Kumar Lugani Pvt. Ltd, remember to keep the business’ best interests at heart.

·         Mistakes are welcomed. All we ask is that when they occur, you must let us know.

·         Be open to feedback. We’re always looking to improve what we do, we understand we’re not perfect. Similarly you need to be open to feedback from other team members.

·         Be looking to grow and improve yourself, and your skills, at every opportunity.

·         Provide open, clear communication. If you’re not sure about a task or instruction, let us know at the point where you’re not sure. Don’t just say “yes” if you’ re not 100% clear.       

·         Communicate in a timely manner.

·         Work emails to be answered within 48 hours.

·         Any and all work done for Satish Kumar Lugani Pvt. Ltd is to be kept 100% confidential.

Your Expectations

·         We will be honest and upfront with you at all times. You will know where you atand with us on all matters.

·         We will be true to our word. If we say we’re going to do something we’ll do it.

·         We will provide a friendly, professional environment for you to work.

·         At any point if you’re not happy with anything , please let us know and we’ll provide a quick resolution.

·         You will not be asked to work on anything illegal, immoral or against any religious beliefs you may have.

·         ­­You will be paid on time, every time.